Today was the day we'd declare to the rest of the year (illustration, animation and graphic design) which public brief we wanted to work on. We did so by each being allotted 15seconds each other three slides in which to introduce ourselves, display examples of our work and then declare who/which brief we wanted to work with.
I was very keen to work on the Amnesty brief where it was set that they wanted visual work to educate young people on what they're organization does and has done in the past, in hopes of encouraging more young people to get involved. I've campaigned in the past on pushing forward a verity of human rights issues and felt like I'd be missing a huge opportunity to avoid this brief as someone who can participate with their work to educate more on human rights.
Only two others wanted to work on this brief, which in itself makes my point; young people really do need more information on organizations like Amnesty and human right movements. Emily Flanagan from illustration and Poppy Young from graphic design were the two others interested in the brief and the three of us formed the project group.
This brief involves taking on board what Amnesty is all about and what their group represents and create some form of campaign presence to attract a younger audience to the group. In the brief Amnesty discusses just what they want in entries; seemingly wanting some sort of visual work to help attract younger people and students to joining their campaigns and getting involved in their work or even just supporting them. This brief is all about attracting a new generation to Amnesty and inspiring them to get involved. Amnesty in their briefs suggests to the readers about keeping to their color pallet and heavy on what's appropriate to represent them.
We've spoken briefly about meeting up in person or welcoming together to discuss project ideas sometime this week. But we seem to be focusing on creating some sort of moving visuals, be that moving digital imagery or an animation/short video.
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